28 September 2010
Corporate Communications & Media
Oman Air, the national airline of the Sultanate of Oman, has been awarded the Silver Award for the Best Marketing Campaign 2010, held by
the Travel Industry Club in Cologne, Germany.
Every year, the Travel Industry Club hosts an award which recognises and celebrates outstanding achievements in marketing campaigns within the tourism sector. This year, the jury, which included experts from advertising and tourism sectors, selected Oman Air for the Silver Award for its marketing campaign, Soul of Arabia.
Steffen Weidemann, CEO of IFH, the Institute for Hospitality Management and Head of the Jury who had to select the winners from over 35 award entries for this category, said: Oman Air has demonstrated a new approach in airline advertising. Unique, authentic, unusual and mystic - the advertising concept is truly extraordinary. The colouring is modern yet traditional, in black and white as well as gold and silver. The look sets it apart from all its competitors. All in all, we praise the timeless, traditional concept that does not fall back upon common cliches of airline advertising, which usually refer to seat pitch, non-stop-connections or price promotions."
Philippe Georgiou, Oman Air's Chief Officer Corporate Affairs, said: "We are very proud to have received this award for our market launch campaign in Europe. It recognises our work in positioning Oman Air as a premium boutique airline, pioneering new approaches in communication and defining Oman Air through exclusivity and perpetual innovation."
The concept and artwork for "Soul of Arabia" has been developed by SHANGHAI DGM in Berlin.
About Oman Air
Oman Air is the flagship carrier of the Sultanate of Oman. Founded in 1993, the airline has since witnessed massive growth and has played a major role in making Muscat an important traffic hub in the Middle East, supporting the commercial, industrial and tourism sectors.
The airline currently operates direct international flights from Muscat to Gulf destinations, such as Abu Dhabi, Bahrain, Doha, Dubai, Jeddah, Riyadh, Kuwait, Al Ain and Ras Al Khaimah. Within the Middle East region, Oman Air flies to Cairo in Egypt, Beirut in Lebanon and Amman in Jordan.
In addition, Oman Air flies to ten destinations in India - Mumbai, Chennai, Kochi, Thiruvananthapuram, Hyderabad, Delhi, Lucknow, Bangalore, Kozhikode and Jaipur. Within the Subcontinent, Oman Air also flies to Chittagong in Bangladesh, Karachi, Islamabad and Lahore in Pakistan and Colombo in Sri Lanka. Furthermore, Oman Air flies to the Indian Ocean islands of the Maldives. Within the Far East, Oman Air destinations include Bangkok in Thailand and Kuala Lumpur in Malaysia.
Among its European destinations are: London in the United Kingdom, Munich and Frankfurt in Germany and Paris in France. Oman Air also flies to Dar Es Salaam in Tanzania since June 2010. In September, Oman Air
commenced operations to Dammam in Saudi Arabia, and Kathmandu in Nepal. Milan, Italy, is the other destination scheduled for the balance of 2010.
Oman Air's fleet consists of Boeing 737 and Airbus A330s. Currently, the fleet strength stands at 15 B737-700s/800s, three A330-200s, three A330-300s and two ATRs 42-500. During 2011, one additional A330-300 will be delivered.
Also, Oman Air recently signed a contract with Embraer for the purchase of five Embraer 175 aircraft from the E-Jets family, with purchase rights for another five aircraft. The first delivery is scheduled for the first quarter of 2011. For the future Oman Air has ordered 6 Boeing 787 Dreamliners, which are scheduled for delivery in 2014.
Oman Air unveiled its First Class Mini Suite in October 2009 which marks a further milestone in Oman Air's ongoing drive for quality and comfort. Earlier in 2009, Oman Air had unveiled its new, lie-flat Business Class seat, which offers greater levels of comfort and amenity than many other airlines' first class products and is fitted on all the new Airbus wide-body fleet.
Marking a pioneering milestone in the history of aviation, Oman Air has become the first airline in the world to offer both mobile telephony and Internet connectivity on board its flights.
Oman Air and Malaysia Airlines entered a code-share partnership in June 2010, opening up more international destinations to their customers. Oman Air's passengers, who currently enjoy direct flights to Kuala Lumpur and Bangkok, will now be connected to 4 new destinations in Malaysia - Langkawi, Kota Kinabalu, Penang, Kuching, and 2 new destinations in Asia - Singapore and Hong Kong.
In turn, passengers flying from Kula-Lumpur to Muscat will be able to connect seamlessly to Amman and Kuwait City, with more options from Oman to Dubai and Beirut as well.
About the Travel Industry Club
The Travel Industry Club connects decision makers from across the entire business and leisure travel industry. Established in 2005 as a networking platform, it is the only international economic club in which executive managers from all segments of the travel industry are represented. Its members are not companies, but representatives from the travel industry, such as airline managers, hoteliers and tourism and media representatives. The Travel Industry Club has proved to be a success story, with membership numbers continually growing and now standing at over 500. http://www.travelindustryclub.de/go/about
© Press Release 2010
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